A brand new concept in the market that redefined what it meant to endulge sought out Re-Created’s help with Branding, GTM strategy, and placement to establish “SKINNY” as the newest food label craze in the industry.

Objective

To establish “SKINNY” as the new way to endulge with less guilt and greater consuption starting with Ice Cream but then opennng an entirely new “Label” category in food.

Results

Skinny Cow Ice Cream serves as an inspiring example of how innovation combined with consumer-centric focus can lead to remarkable success in the marketplace. Its ability to tap into changing dietary trends and offer guilt-free indulgence has propelled it to become a beloved brand among health-conscious individuals seeking a balance between taste and wellness.