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Challenge + Opportunity

  • Large Pasta Manufacturers were no longer able to secure enough raw material to manufacturer certain item production:

    • Jumbo Shells

    • Manicotti

    • Stelle Pastina - Soup Pasta

  • Opportunity given for Rienzi to obtain a large piece of that new business

  • $58 million space in the industry

Objective

  • Quickly R&D and produce superior to like items

  • Set a realistic but expedient time table to secure the market place space

  • Create a superior product so as to lock out the “Large Pasta Manufacturers “ in the event they try to reenter the space

Results

Due to these efforts, Rienzi grew from zero dollars to $18 million in 18 months. (Yep, that’s $1 million per month.)